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Activision is selling a Call of Duty: Black Ops 4 smiley face reticle for £1.79

Activision’s ill-advised microtransactions streak for Call of Duty: Black Ops 4 continues – the latest is a smiley face reticle that costs £1.79.

The smiley face is available to buy from Black Ops 4’s Black Market for 200 COD Points, which costs £1.79. There’s no way to obtain it without forking out real world cash.

Here’s how it looks for sale in the Black Market:

And here’s how it looks in-game:

This isn’t the first time Activision has turned to reticles for revenue. On Christmas day last year, the company sold a red dot reticle for a dollar. Merry Christmas! But this smiley face reticle microtransaction feels particularly ridiculous given it was available in Black Ops 1 and 3.